Marketing Manager

The marketing manager will work closely with the CEO and will be responsible to direct and execute all marketing activities and campaigns in line with the company’s strategy (Lean Startup Methodology) with a primary objective to increase lead generation and sales.

Requirements:

Minimum education (essential)

• Matric / Grade 12 / National Senior Certificate

Minimum education (desirable)

• A relevant BCOM in Marketing Management

Minimum applicable experience (years)

• More than 3 years

Required nature of experience

• Building own brand/product with another brand (experience in tech industry will be an advantage).
• Experience in launching dedicated lead generation campaigns

Skills and Knowledge (desirable)

• Knowledge of digital marketing techniques and platforms. This includes Google Ads, mailers, social media, SEO.
• Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Knowledge of design techniques, tools, and principals involved in production of marketing materials.
• Copywriting skills
• Marketing Software Management i.e., CampaignMonitor or ActiveCampaign
• Inn-app design approval, email content & designs, and signature management

Competencies:

Essential Competencies

• Directing People
• Managing Tasks
• Documenting Facts
• Understanding People
• Articulating Information
• Examining Information
• Developing Expertise
• Making Decisions
• Complex Problem Solving
• Systems Evaluation
• Meeting Timescales
• Interpreting Data

Key Performance Areas, Weights and Objectives:

Paid advertising and organic listing

• Paid advertising
• Data analytics and reporting
• SEO management and maintenance
• Sales automation

Brand management

• Content creation
• Supplier Management
• Website management
• Brand integrity maintenance

Reputation Management

• Social media community management
  • LinkedIn
  • Twitter
  • Instagram and Facebook
  • Google
  • Inbox management
  • Comments and reviews

How to Apply

If you are interested in applying for this position, please click the button below to record your video interview. From there we will be shortlisting and getting in touch with candidates with more information about the position, salary, etc. Good luck!