Content Design & Copywriting Specialist

More about this opportunity

The Content Design & Copywriting Specialist is responsible for developing high-quality content that drives brand authority, lead generation, and customer engagement. This role produces SEO-driven blogs, thought leadership pieces, case studies, email campaigns, and website copy.

Duties and Responsibilities

• Develop and execute a content strategy aligned with SEO, thought leadership, and lead generation objectives
• Write compelling blog posts, case studies, white-papers, eBooks, and email campaigns
• Collaborate with the Product Marketing Specialist to create persuasive product content and sales collateral
• Optimise website copy for conversion and engagement
• Write social media content that positions Wamly as an HR industry thought leader
• Support event marketing with promotional content, landing pages, and post-event summaries
  
  

Skills Required

• Excellent storytelling and brand positioning skills
• Familiarity with email marketing platforms (e.g., Mailchimp, Zoho)
• Experience working with CRM systems and marketing automation tools

• 3+ years of experience in content marketing, copywriting, or journalism
• Proven track record of writing high-converting content for B2B SaaS companies
• Strong understanding of SEO best practices