Product Marketing Specialist

More about this opportunity

We are looking for a Product Marketing Specialist to lead go-to-market strategy, positioning, and messaging for our products. You will work closely with our Product, Sales, and Marketing teams to craft compelling narratives, drive market insights, and enhance customer adoption.

Duties and Responsibilities

• Develop go-to-market (GTM) strategies for product launches, feature updates, and integration partnerships
• Craft messaging that differentiates Wamly from competitors and aligns with customer pain points
• Build sales enablement materials, including battle cards, product decks, and one-pagers
• Conduct competitive analysis and provide insights on industry trends and buyer personas
• Work with the Content & Copywriter to create thought leadership content, white-papers, and customer case studies
• Support demand generation with compelling content for paid campaigns and lead magnets
  
  

Skills Required

• Strong storytelling skills
• Ability to translate complex technical features into clear, customer-centric messaging
• Proficient in product content creation and copywriting
• Proficiency in CRM systems, Analytics Tools, and marketing automation tools

• 3+ years in product marketing, SaaS marketing, or related fields
• Experience in B2B SaaS, technology, or software industries preferred
• Experience with market research, competitor analysis, and positioning
• Collaboration cross-functionally with product, sales, and marketing teams
• Strong cross-functional collaboration with product, sales, and marketing teams
• Experience in training facilitation
• Campaign or project management experience is desirable